High Aspirations - Mentors Challenge

EVENT BRAND IDENTITY, PRINT

Mentors Challenge was created by High Aspirations to celebrate the individuals and organizations who have contributed to its mission of empowering young African American men in Kansas City. The 20th anniversary gala marked a significant milestone, calling for a visual identity that reflected both celebration and impact. The goal was to honor two decades of growth while highlighting the organization’s core values and achievements.

To execute this, I developed an elevated event identity centered around a custom 20-year badge that carried throughout all materials. The design direction emphasized themes of growth, connection, and inspiration, aligning closely with the organization’s mission. The final deliverables included invitations, donation materials, iconography, and a 44-page booklet that captured the year’s accomplishments and the legacy of High Aspirations.